Managing the Digital Launch of a Belgian Insight Theatre
Inlumine is a female-founded startup in Belgium focused on mental health through theatre and self-help workshops. As a new venture with no digital infrastructure, Inlumine partnered with Chamelio to build a full marketing foundation—from branding and ticket sales to social media and email campaigns.
Client
Inlumine
Service Provided
Website development, e-commerce integration, social media strategy and training, campaign management, automation and analytics via the Chamelio app
The Challenge:
With no previous marketing experience, Inlumine’s founder needed a full-service solution: a website, online store, promotional campaigns, and an easy way to manage everything herself—without the overwhelm.
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Our Solution:
We created a self-sufficient marketing system designed for clarity, ease, and long-term success. Chamelio:
Designed and developed a professional website with e-commerce for ticket and workshop sales
Delivered hands-on training and AI-powered tips for content creation
Built a custom social media strategy and caption workflows
Launched targeted Facebook ads and email campaigns to grow her audience
Integrated everything into the Chamelio app for scheduling, tracking, and campaign management
Our approach focused on Simplicity (easy-to-understand systems), Automation (AI-enhanced content tools), and Integration (all-in-one platform for visibility and control).
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The Result:
Inlumine gained the skills, tools, and systems to manage her own marketing with confidence. What began as a website project grew into a full partnership that empowered her to promote her mission consistently and effectively.
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1,000+ Leads
Reached 1,000+ leads in the first year alone.
49% Email Engagement
Email campaigns delivered an engagement rate of 48.85% using integrated lead gen tools and smart automations.
$10,000 in Tracked Revenue
Paid campaigns averaged 12.74 events per session.
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