Digital Marketing Soars for Olympic Handball Ireland
Olympic Handball Ireland (OHI) is the national governing body for Olympic handball in Ireland. They partnered with Chamelio to boost awareness, grow participation, and unify their marketing across web, social, and email.
Client
Olympic Handball Ireland
Service Provided
Marketing strategy & calendar, campaign management (Celtic Cup, Partille Cup, Women in Sports), content creation (social, email, web), social media automation, website UX & content improvements
The Challenge:
OHI had strong programmes on the ground but lacked a clear digital strategy. Their content was inconsistent, their website underperforming, and they needed better systems to engage schools, players, and partners online.
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Our Solution:
We developed and implemented a fully integrated marketing strategy tailored to each of OHI’s core audiences—students, adult players, and sponsors. Chamelio:
Created a year-round marketing calendar to ensure balanced, strategic communications
Ran national campaigns like Women in Sports, Celtic Cup, and Partille Cup, aligning creative across channels
Designed and deployed branded templates and AI workflows to reduce the time and effort needed for content production
Enhanced their website structure and content to improve user experience and drive traffic
This approach was rooted in Simplicity (clear workflows), Automation (AI tools and templates), and Integration (aligning social, email, and web content).
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The Result:
OHI experienced a significant increase in visibility, engagement, and digital consistency. The new systems allowed their team to plan and execute campaigns with more clarity and speed. Their online community expanded across multiple platforms, and their website became a central hub for news, events, and outreach.
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30x Increase in Website Traffic
OHI website now averages 1.5k users per month
Facebook Reach up 87.5%
Plus follower growth of +3.2K
Instagram Reach Doubled
Plus a 100% increase in interactions and 116.2% more link clicks
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