Rebranding a 20-Year-Old Adventure Company in Guatemala
Kayak Guatemala is a long-running adventure tour company based on Lake Atitlán, offering kayaking, volcano hikes, Mayan ceremonies, and more—all with a social impact mission. After 20 years in business, they partnered with Chamelio to modernize their brand and increase their visibility online.
Client
Kayak Guatemala
Service Provided
Rebrand, SEO strategy, blog writing, content automation, analytics and optimization
The Challenge:
Kayak Guatemala had built a strong reputation offline but struggled to reflect that quality and uniqueness through their branding and SEO. They needed a fresh look and a strategy to drive more of the right traffic to their site—without getting overwhelmed by marketing.
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Our Solution:
We delivered a full rebrand and scalable SEO strategy designed to boost visibility and drive growth. Chamelio:
Refreshed their visual identity to reflect their adventurous, purpose-driven spirit
Built an SEO strategy using advanced tools and high-impact keywords
Produced regular, AI-assisted blogs to rank for travel and tour-related search terms
Tracked performance data to improve site structure and user experience
This was powered by Simplicity (clear marketing processes), Automation (efficient content creation), and Integration (brand, SEO, and UX all working together).
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The Result:
Kayak Guatemala now has a cohesive, modern brand and a high-performing digital presence that matches the quality of their real-world experiences.
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3x Website Traffic
Organic visibility skyrocketed with targeted SEO
20% annual sales growth
Record Sales after Chamelio implemented a new brand ID, website and SEO strategy.
Site Users +158%, Engagement Time +30%
Kayak Guatemala's website booms within 12 months
Get Started
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